Which of the Following Statements Accurately Characterizes Buying Behaviour in Organizational

question 138

Multiple Choice

Which of the following statements accurately characterizes buying behaviour in organizational markets?

• A)Organizational buying behaviour is similar to consumer buying behaviour since individuals are involved in both processes.
• B)Demand for industrial products is elastic instead of inelastic or derived because companies, not ultimate consumers, determine the quantity of goods produced.
• C)Fewer customers typically exist in organizational markets than in consumer markets.
• D)Purchase orders are usually small.

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Definitions:

Generalizing

The process of applying the results of a study to larger populations or settings beyond the original study context.

Quasi-experiments

Research designs that lack random assignment of participants to conditions, but employ methods to closely mimic true experimental designs to infer causality.

Self-identity

A person's perception and understanding of themselves, including their characteristics, traits, and values.

Peer Approval

The positive acceptance or endorsement by one's peers or individuals of the same age or social group.