Consumer Behaviour Is an Important Focus for Marketers Because

question 44

Multiple Choice

Consumer behaviour is an important focus for marketers because:

• A)marketing research is an inexpensive process.
• B)companies use this knowledge to provide value to consumers.
• C)customer value is a non-quantifiable statistic.
• D)attracting new customers is easier than keeping old ones.

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Definitions:

Gender

A social construct that involves the roles, behaviors, activities, expectations, and societal norms associated with being male, female, or other gender identities.

European Outposts

Locations or settlements established by European countries in foreign territories, often for trade, military, or colonial purposes.

Beaver Pelts

Animal skins obtained from beavers, historically significant in the fur trade for their use in clothing and hats.

Introduction of the Horse

The process by which horses were brought and integrated into new regions, significantly impacting transportation, warfare, and agriculture, particularly notable in the Americas after European exploration.