Rumours That Circulated Throughout Russia That Snickers Candy Bars Caused

question 49

Multiple Choice

Rumours that circulated throughout Russia that Snickers candy bars caused diabetes is an example of:

• A)negative word of mouth.
• B)a lack of back translation.
• C)cultural insensitivity.
• D)consumer ethnocentrism.

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Definitions:

Familiarity Breeds

A phrase suggesting that extensive knowledge of or exposure to something may lead to a loss of appreciation or interest.

Opposites Attract

A popular concept suggesting that individuals with differing personalities, interests, or physical attributes are often attracted to each other.

Average Price

The mean cost of a group of goods or services, calculated by dividing the total cost by the number of units.

Toothpaste

A paste or gel used with a toothbrush to clean and maintain the aesthetics and health of teeth.