Tyler Was Offended by the Brand Name of a New

question 48

Multiple Choice

Tyler was offended by the brand name of a new product for women.She believes that the name is demeaning for women and that its use means the manufacturer is unsympathetic to women.The future of this product may be poor unless it changes its name because of consumers' _______________.

• A)selective retention
• B)selective comprehension
• C)selective exposure
• D)selective analysis