Brands Must Be Cognizant of What Rumours Are Being Shared

question 47

Multiple Choice

Brands must be cognizant of what rumours are being shared on social media.For example,rumours that McDonald's hamburgers contained horsemeat is an example of:

• A)negative viral marketing.
• B)a lack of back translation.
• C)cultural insensitivity.
• D)consumer ethnocentrism.

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Definitions:

Mother's Voice

The sound produced by a mother speaking or singing, which is often recognized and reacted to by infants.

Father's Voice

The specific auditory pattern recognized by children as belonging to their father, often associated with emotional bonding and security.

Embryonic Development

The process through which an embryo forms and develops, from fertilization to birth in animals, or to the seedling stage in plants.

Wide Smile

An expression involving a broad extension of the mouth, often showing teeth, indicative of happiness or friendliness.