Marketers Can Now Reach Large Segments of the Canadian Population

question 51

Multiple Choice

Marketers can now reach large segments of the Canadian population efficiently and effectively because:

• A)most Canadians are located outside of four major urban regions
• B)since the 1970s there has been a major shift in the Canadian population from urban to rural centres
• C)the top 10 CMAs account for more than 50 percent of the Canadian population
• D)more than 80 percent of Canadians are rural dwellers

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Definitions:

Effort

The amount of physical or mental energy put into a task or activity to achieve a specific outcome.

Persistence

The quality of continuing steadfastly or firmly in some action, despite obstacles or discouragement.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors.

Hard Work

The substantial effort and perseverance applied toward achieving goals, characterized by diligence and commitment.