When Holiday Inn Decided to Create a New Version of Their

question 143

Multiple Choice

When Holiday Inn decided to create a new version of their traditional hotel chain called Holiday Inn Express,they recognized that consumers were concerned about obtaining the best quality for a given price.This concept is known as:

• A)price matching
• B)value consciousness
• C)value purchase
• D)value business model

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Definitions:

Transfer Price

The price at which goods and services are sold between units of the same company.

Pump Division

A sector within a company that specializes in the production, sales, or maintenance of pumps.

Transfer Price

The price at which goods or services are transferred between departments or subsidiaries of the same company.

Pump Division

A specialized unit or segment within a company focused on the production or sales of pump-related products.