In a 2001 Survey Conducted Immediately After the World Trade

question 49

Multiple Choice

In a 2001 survey conducted immediately after the World Trade Centre attack,47 percent of the women who responded to the survey said they were not going to treat themselves to small luxuries like manicures,and 54 percent said they would not be buying any expensive clothes.These results of this survey most directly relates to the _____ forces within the marketing environment.

• A)economic
• B)regulatory
• C)competitive
• D)social

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Definitions:

Imaginary Audience

A belief of adolescents that they are or will be the focus of attention in social situations and that others will be as critical or approving as they are of themselves.

Naive Idealism

A cognitive development stage often observed in young adults and teenagers, characterized by the belief in the perfectibility of humans and society, sometimes without a practical understanding of the complexities involved.

Imaginary Audience

The belief, particularly common during adolescence, that one is constantly being watched and judged by others.