McDonald's Uses Different Promotional Messages in Different Parts of Toronto,depending

question 146

Multiple Choice

McDonald's uses different promotional messages in different parts of Toronto,depending on the predominant language spoken.McDonald's is likely using which strategy?

• A)multicultural marketing
• B)geographic marketing
• C)target marketing
• D)segmented marketing

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Definitions:

Reserve Requirement

The minimum amount of reserves a bank must hold against deposits, as mandated by central banking authorities.

Commercial Banks

Financial institutions that provide a range of services, including accepting deposits, providing loans, and offering other financial products.

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The occurrence when a bank is unable to meet its obligations to its depositors or other creditors because it has become insolvent or too illiquid to meet its liabilities.

Federal Reserve System

The central bank of the United States, responsible for monetary policy, financial regulation, and stability of the financial system.