At Procter & Gamble,a Web-Based Information-Sharing Network Facilitates the Collection

question 8

Multiple Choice

At Procter & Gamble,a Web-based information-sharing network facilitates the collection and evaluation of new product ideas from the company's 110,000 employees.This is an example of how _____ can be used to enhance marketing.

• A)intranets
• B)partnering software
• C)extranets
• D)Internet servers

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Definitions:

E-Procurement System

An electronic system that automates the purchasing and procurement processes of organizations.

Small Dollar Value

Transactions or items that have a low monetary worth but may occur frequently within a business or transactional context.

Original Delivery Promise

The initial commitment made by a supplier regarding the delivery time of goods or services.

Speed Up Delivery

The process of increasing the speed at which goods are moved from the supplier to the customer in order to reduce lead times.