One of the Key Differences Between a Vision Statement and a Mission

question 116

Multiple Choice

One of the key differences between a vision statement and a mission statement is that the mission statement:

• A)describes the profit goals
• B)has an inspirational theme
• C)has a long-term focus
• D)describes the company's societal marketing concept

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Definitions:

Counterconditioning

A behavior therapy technique that involves teaching the client to replace a negative response to a stimulus with a positive response.

Behavioral Contrast

The phenomenon where the rate of response varies according to a change in reinforcement conditions for one of two or more behaviors.

Sensory Preconditioning

A learning process where two neutral stimuli are paired together before one of them is paired with an unconditioned stimulus, affecting response to the second stimulus.

Conditioned Stimulus

A previously neutral stimulus that, after being associated with an unconditioned stimulus, triggers a conditioned response.