What Are the Three Steps Involved in the PLANNING Phase

question 7

Multiple Choice

What are the three steps involved in the PLANNING phase of the strategic marketing process?

• A)situation (SWOT) analysis; market-product focus and goal setting; and marketing program development
• B)planning; implementation; and control
• C)set market and product goals; select target markets; find points of difference; and position the product
• D)identify industry trends; analyze competitors; assess own company; and research customer

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Definitions:

Diverge

To move or extend in different directions from a common point, often used in reference to plate tectonics or paths.

Subducted Plate

A tectonic plate that is being forced downward into the mantle beneath another plate at a convergent boundary.

Continental Rifting

The process where a continental landmass breaks apart due to tectonic forces, often leading to the formation of new ocean basins.

Continent Intact

This term is unclear but may refer to a continent remaining geologically stable or undivided by significant natural events over time.