Which New Initiatives Demonstrate an Understanding of the Direction of Canadian

question 8

Multiple Choice

Which new initiatives demonstrate an understanding of the direction of Canadian Tire of: "creating customers for life and shareholder value," by the marketing department?

• A)mobile application
• B)"Canadiana" products
• C)only using Made-In-Canada products
• D)using a CRM tool

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Definitions:

Permanent Memory

A term commonly referring to long-term memory, where information is stored for an extended period, potentially for a lifetime.

Sensory Memory

The shortest-term element of memory, it is the ability to retain impressions of sensory information after the original stimuli have ended.

Primary Memory

Refers to the part of the memory system that holds information for a short period, typically just a few seconds, for immediate use or processing.

Iconic Memory System

A part of the visual memory system which is a very brief (<1 second), pre-categorical, high capacity memory store.