All of the Following Are Critical Components of a Cohesive

question 49

Multiple Choice

All of the following are critical components of a cohesive marketing program,except:

• A)product
• B)price.
• C)promotion.
• D)advertising.

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Definitions:

Resource Mobilization

A theory referring to the process by which social movements gather resources, such as money, labor, and support, to achieve their goals.

Political Opportunity

The presence of favorable conditions or circumstances that enable social movements or political action to emerge and succeed.

Social-Organizational Basis

The underlying structure or foundation of an organization or society, encompassing its norms, values, practices, and institutions.

Perceived Injustices

Refers to individuals' feelings or interpretations that they are being treated unfairly or discriminated against, regardless of whether these perceptions align with objective reality.