There Are Many Perfumes on the Market,but Only One That

question 184

Multiple Choice

There are many perfumes on the market,but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties.The perfume's name is Demeter,and it makes over 150 different fragrances with names like Dirt,Lobster,Dandelion,Sugar Cookie,Brownie,Woodsmoke,Leather,and Turpentine.According to people who use Demeter perfume,its memorable scents would be what makes it superior to other perfumes.Which elements of the marketing program were being considered when the company's owner decided initially to market the perfume in 1-ounce coloured glass bottles that would not always be sold at list price?

• A)price and place
• B)place and promotion
• C)price and product
• D)promotion and price

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Definitions:

Independent Variable

In an experiment, the variable that is manipulated by the researcher to observe its effect on the dependent variable.

Mixed-sex Groups

Social or working groups comprised of both male and female members.

Math Problems

Questions or exercises requiring mathematical solutions or manipulations.

Cohesiveness

The extent to which members of a group are attracted to each other and motivated to stay in the group.