When General Mills Introduced Frosted Cheerios,it Wanted to Launch the Product

question 142

Multiple Choice

When General Mills introduced Frosted Cheerios,it wanted to launch the product in half the time taken by any cereal manufacturer to launch a new cereal.General Mills created a team that studied the successful product launch of other companies' cereals to determine what went well and what did not.To learn these lessons from other cereal launches,General Mills used:

• A)product emulation.
• B)research mimicry.
• C)benchmarking.
• D)reverse engineering.

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Definitions:

Matter

Anything that occupies space and has mass.

Volume

The quantity of space taken up by a substance or object, or contained within a vessel.

Scientific Method

A systematic approach to inquiry that involves making observations, forming hypotheses, conducting experiments, and drawing conclusions.

Hypothesis

A supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation.