One of the Weaknesses Inherent in the Use of the BCG

question 129

Multiple Choice

One of the weaknesses inherent in the use of the BCG portfolio analysis is that it:

• A)acts as a strong motivational tool for employees in SBUs that have been labeled dogs or problem children.
• B)it is often difficult to get needed information on market growth and market share.
• C)considers so many SBU factors beyond market growth rate and relative market share.
• D)does not require forecasts in order to be implemente

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