There Are Many Perfumes on the Market,but Only One That

question 184

Multiple Choice

There are many perfumes on the market,but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties.The perfume's name is Demeter,and it makes over 150 different fragrances with names like Dirt,Lobster,Dandelion,Sugar Cookie,Brownie,Woodsmoke,Leather,and Turpentine.According to people who use Demeter perfume,its memorable scents would be what makes it superior to other perfumes.Which elements of the marketing program were being considered when the company's owner decided initially to market the perfume in 1-ounce coloured glass bottles that would not always be sold at list price?

• A)price and place
• B)place and promotion
• C)price and product
• D)promotion and price

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Definitions:

Record-Keeping Function

The process of maintaining a record of business transactions and financial activities for future reference.

Account System

Refers to a structured process of recording, analyzing, and managing financial transactions of a business or individual.

Backlog

The accumulation of work or orders that have been promised or planned but not yet completed or delivered.

Ledger Account

A ledger account is a record used to store and summarize the financial transactions pertaining to a particular aspect of a business, such as assets, liabilities, equity, revenues, or expenses.