A Marketing Strategy Is the Means by Which a Marketing

question 173

Multiple Choice

A marketing strategy is the means by which a marketing goal is to be achieved.Two factors that usually characterizing a marketing strategy are:

• A)specific goals and organizational objectives.
• B)a detailed marketing plan and marketing budget.
• C)marketing strategies and marketing tactics.
• D)a specified target market and a marketing program to reach it.

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Definitions:

Scientific Research

The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

Nomothetic

An approach in psychology that focuses on studying general laws and principles that apply widely across individuals.

Idiographic

Pertaining to the study or approach that focuses on individual cases or events, emphasizing the unique aspects of each.

Blind Design

An experiment in which participants do not know whether they are in the experimental or the control condition. Also known as masked design, now the preferred term.