The Process of Building and Developing Long-Term Relationships with Customers

question 35

Multiple Choice

The process of building and developing long-term relationships with customers by delivering customer value and satisfaction is known as:

• A)Customer Lifetime Value
• B)Holistic marketing
• C)Synergistic marketing
• D)Customer Relationship Management

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Definitions:

Evaluative Criteria

Standards or benchmarks that consumers use to judge the merits of competing options.

Attitude Choice

The process by which individuals form judgments and preferences based on their feelings and beliefs towards an object or situation.

Mobile Payments

Transactions made for goods or services through a mobile device, such as a smartphone or tablet.

System

A set of interconnected elements or parts that work together as a whole for a common purpose or function.