Advertising Practices Tend to Be More Conservative in Western Cultures

question 63

True/False

Advertising practices tend to be more conservative in Western cultures than in Eastern cultures.

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Definitions:

Thorndike

An American psychologist known for his work in the development of the theory of connectionism and contributions to educational psychology.

Operant Conditioning

The procedure of influencing the level of a behavior by the use of positive reinforcement or negative sanctions.

Law Of Effect

A principle stating that responses followed by satisfactory outcomes become more likely to occur, and those followed by unsatisfactory outcomes become less likely.

Successive Approximations

Successive approximations are a method used in behavior therapy where closer and closer steps to a desired behavior are rewarded until the target behavior is achieved.