Which Pricing Strategy Makes It More Difficult for the International

question 13

Multiple Choice

Which pricing strategy makes it more difficult for the international marketer to recover start-up costs quickly?

• A) Skimming pricing
• B) Penetration pricing
• C) Cost-plus pricing
• D) Markup pricing
• E) Cost-based pricing

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Definitions:

Services

Economic activities that provide intangible benefits or satisfactions, not resulting in the ownership of a physical product.

Cash

Liquid currency and other assets that are readily convertible into money.

Account Payable

Liabilities or money owed by a business to its creditors for goods and services purchased on credit.

Credit

An accounting entry that increases liabilities or equity or decreases an asset or expense.