In an International Marketing Study,what Measure Assesses If a Statement

question 21

Multiple Choice

In an international marketing study,what measure assesses if a statement of cause and effect would apply to other settings and situations outside of the study?

• A) Test-retest reliability
• B) Internal validity
• C) External validity
• D) Psychometric accuracy
• E) External reliability

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Definitions:

Alfalfa

A plant widely used for livestock feed due to its high nutritional content and also used as a cover crop for soil improvement.

Perfectly Elastic

Refers to a situation where a small change in price leads to an infinite change in quantity demanded or supplied.

Individual Firm's Demand Curve

The graph showing the quantity of a product that a firm is willing and able to sell at various prices, holding other factors constant.

Industry Supply

The total amount of a good or service that producers in a particular industry are willing and able to offer for sale at different price levels.