Which of the Following Statements Regarding the Reliability and Validity

question 45

Multiple Choice

Which of the following statements regarding the reliability and validity of international marketing studies is true?

• A) Validity and reliability do not apply to secondary research studies.
• B) Validity and reliability do not apply to primary research studies.
• C) Validity and reliability are easiest to measure for secondary data sources.
• D) Validity and reliability are more difficult to assess when using secondary data sources.
• E) Validity and reliability are more difficult to assess when using primary data sources.

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Definitions:

Investments

Assets purchased with the expectation that their value will grow or generate income.

Quarterly

Taking place four times a year, or every quarter.

Withdrawals

The act of taking money out of an account, fund, or similar financial vehicle.

Invest

To allocate money in the expectation of some benefit in the future, usually through the purchase of assets with the hope that they will increase in value.