Describe the Various Methods of Segmenting Business-To-Business Markets Internationally and Give

question 83

Essay

Describe the various methods of segmenting business-to-business markets internationally and give examples of each method.

---

Definitions:

Performance Metrics

These are measurements used to evaluate the efficiency, performance, and success of an organization or individual.

Strategic Performance Measurement System

A framework that organizations use to measure, monitor, and manage performance against strategic goals, integrating financial and non-financial measures.

Performance Metrics

Quantitative measures used to assess, compare, and track performance or production across different areas of a business or operation.

Customer Perspective

An approach that focuses on understanding and fulfilling the needs, expectations, and satisfaction of the customers.