Based on the Nielsen Ratings,the Local CBS Affiliate Claims Its

question 84

Multiple Choice

Based on the Nielsen ratings,the local CBS affiliate claims its 11 p.m. newscast reaches 41% of the viewing audience in the area. In a survey of 100 viewers,36% indicated that they watch the late evening news on this local CBS station. What is the p-value?

• A)0.3461
• B)0.1539
• C)0.3078
• D)0.0100

---

Definitions:

Behavioral Intentions

An individual's stated plans or readiness to perform a particular behavior, often a predictor of actual behavior under certain conditions.

Past Experience

Refers to the knowledge or skills gained from previous involvement or exposure to events, situations, or activities.

Feelings

Emotional experiences that are part of an individual's personal reactions to situations, events, or interactions.

Cognitive Dissonance

A psychological phenomenon where an individual experiences mental discomfort due to holding conflicting beliefs, attitudes, or values simultaneously.