A University Wishes to Conduct a Student Survey

question 30

Multiple Choice

A university wishes to conduct a student survey. In one of the questions students are asked to mark their gender as either male or female. Gender is an example of the

• A)ordinal scale.
• B)nominal scale.
• C)ratio scale.
• D)interval scale.

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Definitions:

Engagement

The level of involvement, interaction, or emotional investment that an individual has with a brand, product, or service.

Experience Product

A product that offers consumers a unique and memorable experience, emphasizing the value gained from the usage or consumption over the physical product itself.

YouTube

A free video-sharing website that allows users to upload, view, and share videos, serving as a platform for individuals and companies to disseminate content.

Customers

Individuals or businesses that purchase goods or services from a company.