Examlex
Which of the following is considered a secondary report in an MRP system?
Brand Equity
The value a brand adds to a product or service, reflected in how customers think, feel, and act towards the brand.
Brand Image
The perception of a company or product held by real or potential customers, formed through marketing efforts, reputation, and customer experiences.
Wheaties Cereal
A brand of breakfast cereal known as "The Breakfast of Champions" and marketed by General Mills.
Brand Loyalty
Brand loyalty refers to the tendency of consumers to continuously buy the same brand's products or services over alternatives, often due to satisfaction, convenience, or a perceived unique value.
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