From an Operational Perspective, Yield Management Is Least Effective Under

question 61

Multiple Choice

From an operational perspective, yield management is least effective under which of the following circumstances?

• A) Demand can be segmented by customer.
• B) The product can be sold in advance.
• C) Demand is highly variable.
• D) Fixed costs are high, and variable costs are low.
• E) Demand is stable and close to capacity.

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Definitions:

Internal-Unstable Attribution

An explanation for behavior emphasizing internal but changeable factors, such as mood or effort.

Lecturer

A person who gives talks or speeches on specific subjects, often in an academic or educational setting.

Cognitive Miser

A model of social cognition that characterises people as using the least complex and demanding cognitions that are able to produce generally adaptive behaviours.

Cognitive Heuristics

Mental shortcuts or rules of thumb that simplify decision-making processes, often leading to quick but sometimes inaccurate judgments.