Examlex
An order winner is a set of criteria that differentiates the products or services of one firm from another.
Demographics
Statistical data relating to specific populations, including information on age, gender, income, education level, and ethnicity, among other variables.
Psychographics
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, often used in marketing to understand consumer behavior.
VALS System
Stands for Values, Attitudes, and Lifestyles system; it is a proprietary research methodology used for psychographic market segmentation and research.
VALS Typology
A classification system that segments consumers based on their values, attitudes, and lifestyles to predict behavior.
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