"I Can't Believe That It's Medicine" Is an Advertising Slogan

question 138

Multiple Choice

"I Can't Believe That It's Medicine" is an advertising slogan for a new antacid. The manufacturer claims that their antacid works faster and tastes better than any competing brand. These claims are part of the firm's strategy to achieve:

• A) deceptive marketing recognition.
• B) the creation of knockoff products.
• C) new-product development.
• D) product differentiation.

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Definitions:

Bushels

A unit of volume that is used to measure quantities of grain, fruit, and other dry commodities, varying in exact measure by product and country.

Microeconomist

An economist who specializes in microeconomics, the study of the behavior of individuals and firms in making decisions on the allocation of limited resources.

Inflation Rate

The speed at which the generic pricing for goods and services elevates, undercutting the force of buying potential.

Macroeconomics

A branch of economics that studies how an economy as a whole functions, including total national income, total levels of employment, and how general price levels are determined.