Sportstors, Inc

question 338

Multiple Choice

Sportstors, Inc., operates a chain of very large stores that offer an incredible selection of sporting goods at very competitive prices. When Sportstors opens its first store in a geographic area, smaller sporting goods stores almost always experience a noticeable drop in sales. Sportstors stores can be classified as:

• A) warehouse clubs.
• B) department stores.
• C) category killers.
• D) full-service wholesalers.

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Definitions:

Stimulus Generalization

The process by which a response that has been learned to one stimulus is elicited by a different, but similar, stimulus.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually comes to trigger a conditioned response.

Conditioned Response

A learned response to a previously neutral stimulus that has become associated with an unconditioned stimulus in classical conditioning.

Secondary Reinforcer

A stimulus that has become reinforcing through its association with a primary reinforcer.