At a Recent Sporting Event, a Local Beer Distributor Gave

question 361

Multiple Choice

At a recent sporting event, a local beer distributor gave free beverage mugs to all adults with a paid admission. This is an example of:

• A) market segmentation.
• B) sampling.
• C) publicity.
• D) sales promotion.

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Definitions:

Multibranding

A marketing strategy where a company markets multiple brands within the same product category, catering to diverse customer preferences.

Family Branding

A marketing strategy where a single brand name is used for selling multiple related products.

Global Branding

The process of designing, creating, and applying a brand name, logo, and unified marketing strategy across different countries and cultures to maintain a consistent brand image worldwide.

Multibranding

A marketing strategy in which a company sells multiple brands in the same product category, targeting different market segments.