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Your Company Has Developed a New Kind of Nutritious Snack

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Essay

Your company has developed a new kind of nutritious snack food and you are part of a team created to develop the promotion mix for the new product. Your specific task on this team is to determine the sales promotion activities of the promotion mix. Identify and describe several possible sales promotion activities the firm could use to promote the new snack food.


Definitions:

Bedsores

Pressure ulcers or injuries that develop on skin and underlying tissue due to prolonged pressure, often seen in individuals who are immobile.

Narcotic Pain Pills

Medications that contain opiate-like substances, used to relieve severe pain but can also be addictive and are carefully regulated.

Risk-prone Health Behavior

Actions that individuals may engage in that increase the risk of developing health problems.

Health-seeking Behaviors

Actions or activities undertaken by individuals aiming to maintain or improve their health status.

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