The Most Effective Sales Promotion Programs Target Customers, Rather Than

question 127

True/False

The most effective sales promotion programs target customers, rather than employees and marketing intermediaries.

---

Definitions:

Check Box

A user interface element that allows the user to make a binary choice, typically represented as a square box that is checked or unchecked.

Text Box Controls

Interface elements in software development that allow users to input text data into an application or website.

Command Button Wizard

A tool in software development environments that guides users through the creation of command buttons, including their functions and linked procedures.

Option Buttons

Controls in a graphical user interface that allow users to select one option from a pre-defined set, often represented graphically as radio buttons.