The Most Effective Sales Promotion Programs Target Customers, Rather Than

question 127

True/False

The most effective sales promotion programs target customers, rather than employees and marketing intermediaries.

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Definitions:

Institutions

Structures or mechanisms of social order governing the behavior of a set of individuals within a given community, including laws, norms, and organizations.

Productive

The quality of being able to produce a substantial amount of goods, services, or crops efficiently and effectively.

Self-Disciplined

The ability to control one’s feelings, impulses, and actions, and to pursue goals with perseverance and determination.

Middle-Class Culture

Describes the values, norms, and practices of the middle class, often associated with economic stability, education, and manners.