While Word of Mouth Represents an Effective Promotional Tool, the Need

question 129

True/False

While word of mouth represents an effective promotional tool, the need for face-to-face communication limits its usefulness.

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Definitions:

Pull Marketing

A strategy that aims to create demand for products and services, drawing consumers to the brand.

Brand Image

The perception or belief held by consumers about a brand's qualities, attributes, and characteristics.

Luxury Watchmaker

A company or individual that designs, manufactures, and sells high-quality, often handmade, watches that are considered to be status symbols.

High-end Watches

Luxury watches that embody superior quality, craftsmanship, and design, often representing status and wealth.