The Reaching Beyond Our Borders Box Titled "Playing the Name

question 126

Multiple Choice

The Reaching Beyond Our Borders box titled "Playing the Name Game" explains:

• A) the importance of reality TV, and the various TV programs that have become international phenomena.
• B) the procedure a business goes through to register its domain name.
• C) how the positive appeal of a name can go a long way.
• D) how it is important for businesses to play a name game with their customers. A company should produce a product and give it a different name in each country where it is sold.

---

Definitions:

Relevant Range

The range of activity within which assumptions about the behavior of costs are valid.

Direct Costs

Costs that can be directly attributing to the production of specific goods or services, such as raw materials and labor.

Merchandising Company

A type of business that purchases goods in a ready-to-sell condition and earns income by selling these goods to end consumers.

Cost of Goods Sold

The direct costs attributable to the production of the goods sold in a company, including materials and labor.