Many Products Are Promoted by Emphasizing Their Key Benefits, Rather

question 129

Multiple Choice

Many products are promoted by emphasizing their key benefits, rather than setting the price lower than that of competitive goods. This emphasis on the product's benefits illustrates a(n) ________ strategy.

• A) penetration
• B) nonprice competition
• C) industry leader
• D) bundled package

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Definitions:

Social Media Platforms

Online sites and applications that enable users to create and share content or to participate in social networking.

CRM Systems

Customer Relationship Management systems; software solutions designed to manage a company's interactions with current and potential customers.

Post-Sale Service

Activities and support provided by a company to its customers after they have purchased a product or service, aimed at ensuring customer satisfaction and fostering loyalty.

Customer Service

Activities and programs provided by the seller to make the relationship a satisfying one for the customer.