Operating in the Southwestern States, Lancer Airlines Hopes to Avoid

question 330

Multiple Choice

Operating in the southwestern states, Lancer Airlines hopes to avoid entering the price war that currently is taking place between several airlines on the east coast. The best strategy to avoid severe price competition is to:

• A) provide frequent travelers the added value of special fringe benefits.
• B) cut costs and services in order to maintain profit margins.
• C) reduce flights and in-flight services, and lay off employees.
• D) determine the break-even price and charge slightly more than that.

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Definitions:

Mean Age

The average age of individuals in a particular group or population.

Median Age

The age that divides a population into two numerically equal groups; half the people are younger, and half are older.

Modal Age

The most frequently occurring age in a given dataset.

Display Behaviours

Observable actions or reactions, often in response to social situations, that communicate something about the individual to others.