Which of the Following Statements About Channels of Distribution Is

question 237

Multiple Choice

Which of the following statements about channels of distribution is most accurate?

• A) Channels of distribution always begin with a manufacturer and end with consumers, and always have one or more marketing intermediaries in between.
• B) Channels of distribution always include retailers, but they may or may not also include wholesalers.
• C) The fewer the marketing intermediaries in a channel of distribution, the more efficient the channel is likely to be.
• D) Some channels of distribution include marketing intermediaries, while in others a manufacturer sells directly to the final consumer.

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