A Major Responsibility of the Public Relations Department Is to

question 228

Multiple Choice

A major responsibility of the public relations department is to

• A) decide on the appropriate mix of advertising media.
• B) maintain close ties with the media, community leaders, government officials, and other stakeholders.
• C) identify appropriate markets for the firm's products, and then select the most likely customers in each market.
• D) train salespeople to interact better with their company's customers.

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Definitions:

Subject Line

The title or headline of an email, designed to summarise its content or entice the recipient to open it.

Test Results

The outcome or findings obtained from conducting a test or series of tests, used for evaluation or diagnostic purposes.

Credibility

The quality or attribute of being trusted and believed in, often based on a reputation for honesty and integrity.

Informative Message

Message giving information to which the reader’s basic reaction will be neutral.