Creating a Positive Brand Image by Using All the Promotional

question 148

Multiple Choice

Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is called:

• A) brand awareness.
• B) brand publicity.
• C) interactive promotional communication.
• D) integrated marketing communication.

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Definitions:

Benefits

Forms of non-wage compensation provided to employees in addition to their normal wages or salaries, like health insurance, pensions, and holidays.

Voucher

A document authorizing a payment, or indicating an intention to make a payment, for goods or services received.

Cash Payments

Transactions that involve the immediate transfer of cash to settle debts or purchase goods or services.

Transaction

An exchange or transfer of goods, services, or funds between two or more parties.