Creating a Positive Brand Image by Using All the Promotional

question 148

Multiple Choice

Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is called:

• A) brand awareness.
• B) brand publicity.
• C) interactive promotional communication.
• D) integrated marketing communication.

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Definitions:

Compounded

The process where interest earned on an investment is reinvested to earn additional interest over time.

Nominal Rate

The advertised or stated interest rate of an investment or loan, not accounting for compounding or inflation.

Endowment

An endowment is a financial asset, in the form of money or property, donated to institutions or individuals, typically used for a specific purpose like a scholarship fund.

Per Month

A phrase indicating a recurring event or a calculation basis occurring every month.