Today's Public Relations Departments

question 205

Multiple Choice

Today's public relations departments

• A) focus more on advertising and less on publicity.
• B) are downsizing as firms emphasize personal selling to promote their products.
• C) are more actively listening to customers and helping to solve their problems.
• D) avoid relationships with the media and government officials.

Identify and differentiate between primary research methods and unobtrusive research methods.

Define and apply concepts of sentiment analysis in social media.

Distinguish between different types of social media research tools and techniques.

Recognize the importance of informed consent in research studies.

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Definitions:

Styles Gallery

A collection or tool within software applications displaying a range of predefined styles that can be applied to text, shapes, or other elements in a document.

Paragraph Dialog

A feature in word processors that enables users to adjust paragraph settings like indentation, line spacing, and alignment.

Styles Group Launcher

A tool in word processing applications that allows quick access to a collection of styles for formatting text.

Paragraph Style

A predetermined set of attributes, such as font size and line spacing, applied to paragraphs in a document for consistent formatting.