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Barclay developed two interactive computer games. He didn't do it entirely alone. Last year he started a small company, and hired two programmers and a marketing graduate. He considers himself a cutting-edge kind of guy and wants to position his company the same way. He solicits your advice as to how he should structure his organization as he moves forward, and you suggest that he hire a few potential customers to join his team of employees as product testers. And, you suggest, maybe he should solicit globally. The structure you have described would simulate a line-and-staff organization.
Large Amount
A significantly high quantity or volume of something, often relative to what is typical or expected.
Recency-Frequency-Monetary Analysis
A marketing analysis tool used to identify a company's best customers by examining how recently and how often they purchased, as well as how much they spent.
Specialty Pizzas
Pizzas that are made with unique or high-quality ingredients and often feature gourmet or unusual toppings.
Online Reviews
Digital assessments of products or services by consumers, typically published on websites or platforms, influencing the reputation and sales of businesses.
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