Examlex
In its effort to reorganize its floor space, Backstreet Books decided to eliminate seating space in its stores in order to make room for bookshelves to accommodate the growing interest in books about how to go green. This company's effort is an example of how a firm may reduce its emphasis in one product line in order to serve customer preferences and trends.
Interactive Channels
Platforms or media that allow for two-way communication between a business and its customers or between individuals.
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