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The Adapting to Change Box Reflects Upon the Use of Twitter

question 39

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The Adapting to Change box reflects upon the use of Twitter and other social media sources to measure customer satisfaction. GM employees scanned various social media sites to stay current with customer perceptions and complaints. It is important that customers perceive that products and services are meeting or exceeding the standards that companies set. The _____________ of management involves the monitoring of product and service performance


Definitions:

Wooden Box

A container made out of wood used for storage, transporting items, or as decorative objects.

Recovering Drug Addict

An individual who is in the process of overcoming addiction to drugs and is working towards sobriety and rehabilitation.

Old Friends

describes relationships with individuals one has known and maintained a friendship with over a long period.

New Interest

The development of a curiosity or enthusiasm for a previously unexplored topic or activity.

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