Examlex
While most firms seek to standardize as many elements of the marketing mix as possible when operating internationally, pricing is one of the most difficult to standardize due to _______.
Behavioural Tolerance
The phenomenon where increased exposure to a certain behavior reduces the response to that behavior over time, often seen with drug and alcohol use.
Consistent Notion
A concept or idea that remains uniform or unchanged across different contexts or over time.
Negative Reinforcement
A behavioral principle where the removal of an unfavorable event or condition strengthens a behavior or increases its likelihood of being repeated.
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