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The "hold objective" relates to which of the following strategic objectives?
Geoffrey Moore
An American organizational theorist, management consultant, and author known for his work on the technology adoption life cycle and marketing strategies for high-tech products.
Chasm
A significant gap or barrier that must be overcome, often used metaphorically in business and technology adoption contexts.
Technology Adoption Life Cycle
A model in sociology which explains how a new product or innovation is adopted or accepted, based on the demographic and psychological traits of specific groups of adopters.
Market Opportunity
The degree of customer or market demand for a specific product application.
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