_______ Marketing Is a Term That Is Used to Describe

question 101

Multiple Choice

_______ marketing is a term that is used to describe efforts, mainly used by public service organizations to encourage positive social change e.g. healthy eating, reduced cigarette and alcohol consumption etc.

• A)Direct
• B)Social
• C)Experiential
• D)Public

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Definitions:

Transactional Leader

A leadership style that focuses on the exchanges that occur between leaders and their followers, motivating through rewards and punishments based on performance.

Goal-Oriented Manager

A manager who focuses on setting, pursuing, and achieving specific objectives, often with a results-driven approach.

Productivity Goals

Targets set to measure and increase the efficiency and effectiveness of work output within a given timeframe.

Leadership Style

The manner and approach of providing direction, implementing plans, and motivating people as perceived in a person leading others or an organization.