Relationship Marketing Is Particularly Important for Service Firms Because _______

question 41

Multiple Choice

Relationship marketing is particularly important for service firms because _______.

• A)the lack of inventory of services affects consumer relations
• B)staff recruitment and training is less important
• C)there is often direct contact between the service provider and the consumer
• D)all of the above

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Definitions:

Compensating Differentials

Wage differences across jobs that reflect the undesirable or desirable aspects of various employments, balancing out the attractiveness of the positions.

International Trade

The exchange of goods and services across international borders or territories.

Special Training

Instruction or preparation given to individuals, focusing on specific skills or knowledge to enhance their capabilities.

Skin Cancer

A type of cancer that develops in the skin cells, often due to excessive exposure to ultraviolet (UV) light.